801 MADE®
Origin · Iconography · Impact

The original 801 logo was hand-crafted in 1995 by abstract graffiti artist BASHA at his hip-hop shop, The Hop, in Sugar House.
Born underground. Built on graffiti. Rooted in Salt Lake City.

801 MADE® was shaped by original voices—artists and makers who helped define Utah’s street culture long before it had a name. What began as a local mark became a quiet signal, passed through crews, shops, late nights, and real places.

The brand is built on exclusive, limited-run prints and a legacy earned over decades—not trends.
Recognized, not advertised. Rare by design.

A cult favorite for daily streetwear and late-night bar life—understated, authentic, unmistakably 801.

Today, 801 MADE® moves forward under the direction of Hamza, Art Director, guiding the next chapter with sharper focus, new energy, and the same uncompromising DNA established by its original creators.